Consumer satisfaction polls from the spa industry (which accounts for 25% of bodywork sessions received in the United States) have revealed two glaring points worth examining. The two most important factors that motivate people to return for future sessions are:
- Safety. Within the first 3 minutes, guests determine how safe it is to let their guard down. If they don’t feel safe, they won’t return. Period.
- Communication from the therapist regarding pressure. If pressure is too much or not enough and the therapist doesn’t care enough to inquire or alter their pressure in response to the client’s feedback, they won’t return. Period.
So, how would you rate yourself on these two issues?
~ Do you know how to create an environment of safety? Do you even know what that means in a therapeutic relationship?
~ Have you ever examined the subtleties of boundary violations: physical, emotional, mental and spiritual?
~ Do you project your own preferences regarding pressure onto clients? Afraid you will hurt, so you pull back? Believe that only deep, penetrating pressure makes a difference in physiology, so “lean in” as much as you can? (This is a perfect example of a boundary violation; not being clear on where you end and the client begins.)
In building my practice and business, I always look to what I’m doing – or not doing – when I’m not getting the outcomes I want. I find that more than not, the “problem” is with me, not external circumstances like the economy, a saturated market, lack of awareness on the public’s part or the stars. My own relationship with power and money, my communication skills and the ability to provide a safe environment lay the foundation for my success, not the marketing strategies I employ.
In a desire to help reflexologists and massage therapists struggling with their procurement and retention of clients, I offer proven strategies and insight in the Marketing and Professional Empowerment classes. They’re inspiring, motivating and fun! Please join us when you’re ready to grow your practice.