When people ask that, what do you say?
Do you say you’re a reflexologist or a massage therapist? Well, don’t.
That response will lead the conversation nowhere, other than on to another topic.
Instead, tell them what you DO for people. How you provide solutions to people’s problems.
There are two ways that you can do that:
Name the population that you work with.
This Hospice radio ad does a great job doing that with, “I help people feel comfortable for the rest of their life.” You know instantly with whom they work.
So, how about this one for you:
“I’m a reflexologist who works with casual and marathon runners who are suffering from chronic foot pain.”
Identify the problem/condition/complaint that your practice is focused on.
“I help people who suffer from headaches reduce the severity and frequency of their pain”
That explanation is bound to grab your listener’s attention.
“Wow, how do you do that?”
And there’s your opportunity to explain how you provide the RESULTS you do. Remember, people are looking for results/BENEFITS. They don’t much care what you do, whether reflexology, cranial sacral therapy or neuromuscular massage. They’re only interested in knowing if you can improve the quality of their lives.
So, tell them!
Rosemarie Balcom says
This is great advice. I’ve struggled with this since I became certified. When I say I’m a reflexologist I often get a blank look or “never heard of it”. Most of my clients are oncology patients and they love (or learned to love) reflexology once they’ve tried it. I go to oncology wards to give people a little comfort and many times relieve stress and pain. Your suggestion answers questions before they’re asked. Thanks you.
Karen Ball says
I’m so glad you find my thoughts useful, Rosemarie. I find that when I speak to people’s needs and how they can benefit from my services, I get their attention.