“Stop thinking about how you can make the product or organization better and start thinking about how you can make your customers more successful.”
That’s great advice from Henry Ford, the man who built the automobile industry in the US.
When I apply that advice to my reflexology practice, I think the most important thing I can offer is my ears, not my hands. The most critical thing is to listen to my clients. I think that counts more than state-of-the-art lighting, the latest, continuously-revolving music, essential oil-scented silk eye pillows, organic foot scrubs – all the accouterments that provide a Wow! experience, but rarely address the prime complaint.
Can I – will I – just listen to what gets in people’s way of living the life they desire? What prevents them from being successful with their goals?
Am I willing to hear the frustration of not being able to get rid of chronic headaches; the depression, apprehension and health issues that ensue from years of sleep deprivation; the unpredictability, embarrassment, annoyance and pain of irritable bowel syndrome or Crohn’s disease; the inability to fully engage with family and friends when fighting chronic sinus infections. The list is endless.
Let’s start a dialogue here. Please share what you do to support your clients’ goals of improved health and happiness. We’ll assume you’re giving reflexology or massage sessions!
Sheree T. Deneu says
I give them exercises for their feet after every Reflexology session. Then I check in with them on their next session and ask if they’ve accomplished them OK.
Karen Ball says
Great way to keep the client involved in their healing and responsibility to it.