At the end of 2016, I posted some events for the first half of this year that offered various promotional opportunities. As I promised, here are some ideas for the last half of the year. With enough notice, you could offer some sort of special offer to these particular groups, beginning with an explanation of how reflexology might support these people’s health goals.
This month has a couple of days that I think would be fun to tag onto.
The first is Friendship Day on August 6. How about, ‘Get Your Best Friend a Reflexology Gift Certificate – Just Because.’
The second is National Happiness Happens Day on August 8. I have to admit that this one strikes me kind of funny – one day that happiness happens? As if happiness even ‘happens’. Happiness is something we choose, but never mind; you could have fun and some success with this one also. How about ‘Make Someone Happy – Give Them the Gift of Reflexology’. Or, maybe even better, ‘Give Yourself a Little Happiness Today – Book a Reflexology Session.’
There are a couple of great options this month, beginning, of course with World Reflexology Week. WRW is celebrated annually the third week of September. Reflexologists all over the world step up and educate their communities on the wonderful benefits that can be experienced with reflexology. Check the International Council of Reflexologists website for free support materials and ideas. Start planning now.
The other event is a shoe-in with reflexology: Healthy Aging Month. We’re all aging, and those who receive reflexology regularly will tell you that it helps support the introduction of new healthy strategies into their lives. Team up with a nutritionist or life coach to offer a special educational event.
This is Healthy Lungs Month with the 27th earmarked specifically as Lung Health Day. Offer sessions that include some easy intentional breathing instructions (with an illustrated handout to take home).
October is also Down Syndrome Awareness Month. Do you know any parents raising a child with DS? Or is there a support group in your town for families of DS children? I’m sure those folks would enjoy some alone time receiving reflexology.
Lots of going on this month: National Alzheimer’s Awareness Month, National Family Caregivers Month, National Hospice Month – and World Kindness Week from the 14th to the 20th. So many here where reflexologists could do service. Reach out to caregivers and offer free or discounted sessions; volunteer at a hospice center, and of course, find some way every day of World Kindness Week where you can share your kindness with others.
December 1 is World AIDS Day. People living with AIDS can benefit tremendously from the immune boost and relaxation benefits of reflexology.
December 1 to 7 is Crohn’s and Colitis Week. Reach out to this community with an offer to give a talk on how reflexology might help them in their recovery or management of these conditions.
One thing for sure, there is never a shortage of opportunities to share the gift of reflexology!